About Us
Tropical Fruit Direct
The core foundations of the Tropical Fruit Direct business model is to connect the grower to the consumer, by establishing & maintaining long lasting relationships between growers, marketers, wholesalers and retailers in the tropical fruit category.
At Tropical Fruit Direct, we thrive on challenging the norms – focusing on partnerships and not transactions. We provide growers with complete transparency of the supply chain & our team is equipped with modern facilities around Australia to serve markets with confidence & expertise to grow your business.
We deliver value to wholesalers and retailers not only through providing high consistency, quality and communication within the supply chain; but also by sharing and inspiring consumers through enticement, engagement & education on tropical fruit lines. In addition, we work with wholesalers and retailers to ensure that they are equipped, with the knowledge to promote the category.
By Growers, for Growers
Tropical Fruit Direct is a grower initiative aimed at providing the best financial returns to the grower for whole of crop sales. We have put the grower at the very heart of our operation.
The TFD Difference:
- Market access in all states
- Retail access in all states
- Export access.
- 52 week communication with markets and retailers.
- Fixed handling fees
- Weekly notification of market intake and retail demand.
- Weekly notification of anticipated pricing prior to sale.
- On demand communication with account managers.
- Transparency and competitiveness on all costs associated with delivering your product into store.